CRO Report - Week of November 5, 2025
Sales exec hiring flat at 111 roles, Google's big loss to Trade Desk, and why Kasada's comp raises questions
📊 The Sales Executive Market
90-Day Snapshot
Executive sales hiring has remained remarkably stable over the past 90 days, plateauing at 108-111 active openings.
5-Year Context
The current 111 openings sits 31% below the 2022 peak of 162 openings but represents stabilization after the dramatic 2023 correction. The story is clear: COVID-era frenzy (60 openings → 162 peak) followed by aggressive pullback, now 18+ months of flat, sustainable hiring.
What This Means
The market has found equilibrium. Companies learned painful lessons from 2021-2022 over-hiring and are now disciplined. The 111 steady-state openings represent quality over quantity - companies take longer to fill roles with higher bars rather than hiring quickly to meet growth targets.
For sales leaders currently employed: Don’t wait for a hiring surge that isn’t coming. If you want to move, move now - waiting for “better market conditions” means waiting indefinitely.
For leaders exploring opportunities: You’re competing in a buyer’s market. With only 111 openings and thousands of qualified candidates, companies can be selective. You need clear differentiation: proven track record in their segment, demonstrated team-building ability, or relationships in their target accounts.
For hiring companies: This is your window. Top talent is available and realistic about comp expectations. The 2022 bidding wars are over.
The signal to watch: If the 111-opening plateau drops below 100 for multiple consecutive weeks, that’s renewed contraction. Above 120+ sustainably means expansion. For now, we’re in neutral - which beats reverse.
🚀 Who’s Moving
Anders Mortensen → The Trade Desk as Chief Revenue Officer
Previously: VP/Managing Director at Google (10+ years)
🎯 Company Deep-Dive
Kasada is hiring an SVP of Sales
The Hook: Series C cybersecurity, 230% growth, CIA-backed (In-Q-Tel), protecting $150B+ eCommerce - but just restructured C-suite and posted below-market comp
💼 This Week’s Board Update
111 active executive sales roles - stable for 90+ days. 80 unique companies hiring. 65% now disclose salary ranges (up significantly YoY).
This week’s activity: Database includes 80 unique companies hiring, with 13 roles at “VP of Sales” title and 11 at “Vice President of Sales” (same function, different nomenclature).
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